That this attention economy is elaborate, is finely attuned, and operates at expansive scales and speeds is not to say that its principles of circulation and distraction would be entirely novel, or that it was suddenly born around with the coining of the concepts of Web 2. Content published in order to bemuse, cheer up, amuse, irritate, and shock has been shared on discussion forums and home page links of all kinds throughout the history of the Web—and, well before, in e-mail, bulletin board systems BBSs , and Usenet newsgroups.
What is novel is the increased and organized monetization of viral content that emerges and results from such circulation of data. Moreover, the content spread in social media has grown increasingly and characteristically SFW.
Much of the meme production that has characterized platforms such as 4chan est. Commercial partners do not, for the most part, want to be associated with content deemed obscene or otherwise controversial. Exceptions do apply, of course. Established in , Dangerous Minds is a news and media website—or, according to another interpretation, a clickbait. Despite the various titillations offered by the quintessentially NSFW genre of pornography, its visuals do not dominate most social media platforms precisely for the reason that NSFW is also a technique of content filtering.
Pornographic imagery has, despite its broad volume and perennial popularity, fairly seldom grown viral. In addition to the community standards policing appropriate content, this is equally a question of humor and the lack thereof.
Memes, in general, live off their participatory possibilities of remix and alteration, and their appeal is centrally dependent on their ability to amuse. Humor can intermesh with cuteness, as in the case of baby animal videos; it can be offbeat in its cuteness, as in the case of the meme cats, Lil Bub and Grumpy Cat; or it can be vitriolic, as in the case of pro-and anti-Trump memes. It can be cruel, heavy with offensive overtones, nostalgic, warm, or absurd.
Sexism and racism tend to be mundane enough to be staple elements of much online humor and meme culture, not least in the United States. As Sarah Roberts notes, a great deal of popular user-generated content. While social media platforms perpetuate the myth that such content may simply arrive on a site and become a hit due to serendipity or other intangible factors, the reality is much more complex and is predicated on a long tradition in American popular culture of capitalizing on media content that degrades and dehumanizes.
Independent of its particular edge or resonance, humor plays a key role in how online content catches attention and inspires likes, shares, and modifications through which it further spreads and prospers. When watched with the purpose of sexual arousal, pornography fits uncomfortably in the frame of humor: it is, after all, not routine to laugh at that which turns us on.
The sexual fantasies and desires of others may nevertheless be a source of great amusement, especially when these differ from normative palates of straight vanilla sex. White papers from our partners VMware U.
Join Our Newsletter Want more on technology leadership? Sign up for Tech Monitor's weekly newsletter, Changelog, for the latest insight and analysis delivered straight to your inbox. White papers Home About us Contact us Newsletter. White papers from our partners. We pay for videos too. Click here to upload yours. Jump directly to the content. Sign in. All Football. Fabulous Lottie Tiplady-Bishop. Read on to find out what NSFW means, and why it's used
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